Our people are our greatest asset
Without our family of employee owners we would not be able to pass on the 110 year old legacy of WCF to future generations of employees so that they, and our loyal and valued customers, can benefit from its continued existence.
We all play such a valuable role in this legacy no matter how short or long our length of service before passing this role on to someone else.
We commit to enabling our people, all who live and work in rural communities, to reach their full potential by:
Giving our employee owners secure, diverse and interesting jobs, where what they do really makes a difference to our performance and where their opinions matter
secure diverse jobs
Taking a long-term view if any of our businesses are struggling financially
long term view
Exiting employees who are not engaged with our purpose, our Guiding Principles or our culture
committed colleagues
Actively encouraging promotion from within to ensure the continued personal and professional development of our people
promotion from within
Allowing our employee owners to share financially in our continued and sustained success
shared financial success
Allowing our niche businesses to thrive independently whilst using our corporate structure to provide comfort and compliance
independence
Ensuring all our colleagues have a voice and a forum to share their feedback on a continuous basis
welcoming feedback
Using our decentralised structure to empower our people to behave in ways that they believe will make customers and suppliers want to do business with us
empower our people
Take ownership and accountability for the part they have to play in achieving our goals
take ownership
Always put the greater interests of WCF, our colleagues and our customers, before their own
put others first
Demonstrate behaviours that are in accordance with our Guiding Principles, and to speak up if we see others not playing their part
behave well
Recognise the unique opportunity awarded to them to make a meaningful difference to our performance
seize the opportunity
Share best practice and ideas with each other so that WCF can be the very best for its employees and its customers
communicate well
Use their Employee Voice by participating in employee surveys (“Hive”) giving continuous feedback to help us improve both our workplace and the service we give to our customers
use your voice
Strive to be better in all that they do, actively partaking in personal and professional development
strive to be better
Celebrate and champion our success
celebrate our success
This will create superior levels of customer satisfaction and loyalty and help us to grow the business. Improving business performance will help us continue to reward you for your success, grow the value of our shares, increase our Employee Ownership Dividend award and bring more employee owners on board to help us grow.